#olipop

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Fast Company
1 week ago
Marketing

Pepsi releases an instantly iconic 'Gladiator II' ad, Olipop dupes Mountain Dew, and Nike flips its logo upside down

Pepsi's updated ad with Megan Thee Stallion reimagines a nostalgic campaign for a modern audience.
Olipop's new drink cleverly targets Mountain Dew with a competitive advertising strategy. [ more ]
Business Insider
2 weeks ago
NYC food

I tried all the flavors of Olipop prebiotic soda I could find and ranked them from worst to best

Olipop offers a variety of flavors, with watermelon-lime receiving the most negative feedback for its off-putting taste. [ more ]
#marketing-strategy
Modern Retail
1 month ago
Marketing

Why Olipop taps key cultural moments for its marketing strategy

Olipop tailored its marketing approach by creating region-specific campaigns that leverage cultural moments and comprehensive media strategies to engage effectively. [ more ]
Digiday
5 months ago
Marketing

'We're such a different company today': Inside Olipop's growth strategy with Chad Wilson, head of marketing

Olipop's significant growth after TikTok popularity.
In-house team expansion and diverse talent recruitment at Olipop.
Successful marketing strategies using social media and influencers. [ more ]
Modern Retail
1 month ago
Marketing

Why Olipop taps key cultural moments for its marketing strategy

Olipop tailored its marketing approach by creating region-specific campaigns that leverage cultural moments and comprehensive media strategies to engage effectively. [ more ]
Digiday
5 months ago
Marketing

'We're such a different company today': Inside Olipop's growth strategy with Chad Wilson, head of marketing

Olipop's significant growth after TikTok popularity.
In-house team expansion and diverse talent recruitment at Olipop.
Successful marketing strategies using social media and influencers. [ more ]
moremarketing-strategy
#influencer-marketing
Forbes
5 months ago
Marketing

An Inside Look At Olipop's Dream Job Contest & The Creators Who Won

Olipop's Dream Job contest winners collaborating with the brand this summer to enhance brand presence. [ more ]
Marketing Dive
6 months ago
Marketing

Olipop seeks best friend creator duo for expenses-paid national tour

Olipop seeks two friends as 'senior soda consultants' for a national tour, offering an all-expenses-paid trip and $40,000 for capturing content in four cities.
Applicants need social media fluency, content creation experience, and must apply by March 22 via LinkedIn for the opportunity to travel across the country with Olipop. [ more ]
Forbes
5 months ago
Marketing

An Inside Look At Olipop's Dream Job Contest & The Creators Who Won

Olipop's Dream Job contest winners collaborating with the brand this summer to enhance brand presence. [ more ]
Marketing Dive
6 months ago
Marketing

Olipop seeks best friend creator duo for expenses-paid national tour

Olipop seeks two friends as 'senior soda consultants' for a national tour, offering an all-expenses-paid trip and $40,000 for capturing content in four cities.
Applicants need social media fluency, content creation experience, and must apply by March 22 via LinkedIn for the opportunity to travel across the country with Olipop. [ more ]
moreinfluencer-marketing
The Drum
6 months ago
Marketing

Olipop's 'Dream Gig' seeks 'Senior Soda Consultants,' offers up to $40,000 payouts

Olipop's 'Dream Gig' campaign offers $10,000 per city for Senior Soda Consultants to tour four cities nationally.
Ideal candidates should be a dynamic duo who loves soda, excels in content creation, and is willing to travel across the country for five days. [ more ]
Entrepreneur
10 months ago
Marketing

OLIPOP Co-founder Shares His Product Tips and Strategies | Entrepreneur

OLIPOP, a health-conscious soda brand, is gaining popularity through clever marketing and product placement.
The brand's Instagram channel has grown 26k new followers in the past 90 days, showcasing the success of their marketing efforts.
Goodwin's insights can help entrepreneurs become top-tier marketers and communicators to consumers. [ more ]
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