OLIPOP has gained significant attention this week after outperforming rival brand Poppi during a Super Bowl marketing incident and celebrating a growing valuation of $1.85 billion. With over 50,000 stores nationwide carrying their products, OLIPOP's success demonstrates rising consumer demand for healthier soda alternatives. The company, founded by Ben Goodwin, stemmed from his personal experiences with health challenges in his youth, leading him to pursue research in microbiome and product development, a key factor in the brand's mission and marketing strategy.
Apparently customers were thirsty for a healthier soda. The brand is sold in nearly 50,000 stores across the U.S., including Walmart, Target, and Whole Foods.
After dropping out of college, I became a relentless researcher on the microbiome and product formulation, ultimately leading to the creation of OLIPOP.
Collection
[
|
...
]