According to "October theory," a viral concept on TikTok, people feel motivated to set goals in fall as the year ends, with a sense of urgency.
Patricia Dixon, a psychologist, sees an increase in clients in October, correlating with their desire for change. She notes, "When the pumpkin spice comes out, we know that we are going to get extra busy."
Kiki Ramsey emphasizes the importance of shorter deadlines in goal-setting, stating, "Reframing the remaining three months as a 90-day goal gives you enough time to reset and kick off a new habit."
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