NFL games on Netflix achieved historic viewership with over 24 million average minute attendance, breaking records previously set for streamed NFL games.
The successful airing of the Ravens-Texans and Chiefs-Steelers games marked Netflix's entry into significant sports broadcasting, drawing nearly 65 million U.S. viewers.
Beyoncé's halftime performance was a major highlight, attracting the highest viewership for the day with 27 million tuning in, showcasing the event's cultural impact.
Netflix's move into sports, including a three-year deal with the NFL for holiday games, signals a potential transformation in the streaming service's programming focus.
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