Netflix announced a price increase across several countries after adding nearly 19 million subscribers in late 2024. The raise will affect plans in the US, Canada, Argentina, and Portugal. This decision comes after the success of series like Squid Game and major live events including boxing matches and NFL games. With over 300 million subscribers, Netflix is positioning itself favorably against competitors by investing in diverse content. While it did not confirm price hikes for the UK, experts believe this reflects the company's strong market presence and strategic growth plans.
Netflix expects that price hikes will help to fund improvements, assuring members that these increases are part of their strategy to enhance the viewing experience.
With over 300 million total subscribers and significant growth surpassing expectations, Netflix is maximizing its diverse content offerings amid a competitive market.
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