Netflix has announced a price increase for its US subscription plans, which includes the first rise for its ad-supported tier. The standard ad-free tier will now cost $17.99, while the premium plan will be priced at $24.99. This decision comes as the company aims to enhance its content offerings and manage escalating operating costs that have now surpassed $10 billion due to increased investment in live programming. Despite the new prices, Netflix experienced a significant subscriber growth with an addition of 18.9 million in the fourth quarter, bringing the total to 300 million worldwide.
Netflix is raising prices for its US subscription plans, marking the first increase for its ad-supported tier and adjustments across other tiers to support investment in content.
Netflix's latest price adjustments come as the company continues to expand its programming and makes significant investments to enhance the platform for subscribers.
Another contributing factor to these price increases is Netflix's historic shift towards live content, which has significantly inflated its operating costs.
The company recently reported adding 18.9 million subscribers in Q4, exceeding expectations, while operating costs have now surpassed $10 billion.
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