Michael Nathanson from MoffettNathanson remarked that Netflix's acquisition of NFL streaming rights signals its strategic pivot towards sports, despite previous claims of disinterest.
Ed Desser, a former NBA media executive, emphasized that while Netflix is not yet a dominant force in sports, securing exclusive NFL game rights marks an essential first step.
Netflix aims to enhance its sports content, illustrated by adding high-profile performers like Beyonce and Mariah Carey to create a compelling viewing experience during NFL games.
With the Christmas Day NFL games, Netflix's strategy introduces a new chapter in sports broadcasting, showcasing their ambition to establish themselves in this competitive arena.
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