Netflix NFL Christmas Day games mark a seismic shift in TV, sports media
Briefly

Michael Nathanson from MoffettNathanson remarked that Netflix's acquisition of NFL streaming rights signals its strategic pivot towards sports, despite previous claims of disinterest.
Ed Desser, a former NBA media executive, emphasized that while Netflix is not yet a dominant force in sports, securing exclusive NFL game rights marks an essential first step.
Netflix aims to enhance its sports content, illustrated by adding high-profile performers like Beyonce and Mariah Carey to create a compelling viewing experience during NFL games.
With the Christmas Day NFL games, Netflix's strategy introduces a new chapter in sports broadcasting, showcasing their ambition to establish themselves in this competitive arena.
Read at www.nytimes.com
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