Mocktails, the hero of Dry January, find their place on cocktail menus and beyond
Briefly

from www.ocregister.com2 months ago
Sophisticated, nonalcoholic concoctions have emerged from being traditionally associated with teetotalers to being celebrated drinks in their own right, particularly among Gen Z demographics.
www.ocregister.comhttps://www.ocregister.com/2025/01/02/mocktails-the-hero-of-dry-january-find-their-place-on-cocktail-menus-and-beyond/
A significant portion of consumers are consciously reducing alcohol intake due to health and wellness concerns, evolving interests, and changing social dynamics.
www.ocregister.comhttps://www.ocregister.com/2025/01/02/mocktails-the-hero-of-dry-january-find-their-place-on-cocktail-menus-and-beyond/
Companies like Athletic Brewing and Bravus Brewing Co. illustrate a meteoric rise in nonalcoholic options, with Athletic Brewing generating $90 million in revenue by 2023.
www.ocregister.comhttps://www.ocregister.com/2025/01/02/mocktails-the-hero-of-dry-january-find-their-place-on-cocktail-menus-and-beyond/
CivicScience data indicates that about one-fourth of Americans over 21 will participate in the Dry January tradition, a modern iteration of the circa-1942 Sober January campaign.
www.ocregister.comhttps://www.ocregister.com/2025/01/02/mocktails-the-hero-of-dry-january-find-their-place-on-cocktail-menus-and-beyond/
Read at www.ocregister.com
#mocktails #nonalcoholic-beverages #gen-z #dry-january #consumer-trends
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