The recent E. coli outbreak linked to McDonald's Quarter Pounders has dramatically decreased customer visits and trust, resulting in a 10% drop nationwide and 33% in Colorado.
Despite returning Quarter Pounders to their menu without onions, McDonald's faces persistent customer hesitation and distrust following the outbreak, impacting their already declining sales.
With menu prices increasing by 40%, customers are reevaluating their dining choices. McDonald's aims to restore trust by promoting $5 value meals and enhancing food safety marketing.
McDonald's proactively dealt with the E. coli outbreak by identifying contaminated products, pulling affected beef patties and onions from its supply chain.
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