LVMH's CFO, Jean-Jacques Guiony, emphasized that the company wouldn't alter its strategies to counteract current high-end market challenges, stating, "The idea that we should change strategies just to offset the lukewarm demand in luxury now isn't an option for us." This highlights LVMH's commitment to its brand identity and market positioning.
Guiony asserted the importance of maintaining the exclusivity of luxury products, stating, "I think it would be a mistake to offer a range of affordable products, as it could dilute our offerings which have been the key to our success." He further illustrated that the company believes in staying true to its traditional values of luxury.
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