"You now see things like deep-fake videos, photos that are increasingly harder with the naked eye to understand if they're real or fake," Oscar Rodriguez, LinkedIn's vice president of trust and safety, told CNBC in an interview. "That line-blurring is what we believe poses a significant challenge in combating things like misinformation, faking expertise and so forth."
LinkedIn began verifying users in April 2023. The move followed social media platform X's decision in November 2022 to require users who wanted a verification badge to subscribe to its premium service, and came shortly after Meta launched Meta Verified, a subscription service that allowed Facebook and Instagram users to receive verification badges for their profiles.
The rise of generative AI technology since the launch of OpenAI's ChatGPT in November 2022 has made it easier and cheaper for people to create fake accounts and content on social media. While peers are charging users for verification, LinkedIn is verifying people for free, and using a two-pronged strategy, with a goal of having 100 million users verified by 2025.
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