Oscar Rodriguez, LinkedIn's vice president of trust and safety, stated, "You now see things like deep-fake videos, photos that are increasingly harder with the naked eye to understand if they're real or fake. That line-blurring is what we believe poses a significant challenge in combating things like misinformation, faking expertise, and so forth."
LinkedIn has struggled with scammers posing at recruiters for years and has been working on its verification efforts for some time. The company began its verification service in April 2023 and announced this week that it has verified more than 55 million users so far. That's more than any other social media platform, the company told CNBC.
Rodriguez mentioned, "Unlike X and Meta, LinkedIn is verifying users for free. And it isn't cheap. We have made a sizable investment on the process," highlighting the difference in approach to user verification amidst rising concerns regarding misinformation.
LinkedIn's goal is to have 100 million users verified in 2025, showing their commitment to enhancing trust and safety on the platform.
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