A Connecticut state senator's proposed bill aims to require theaters to disclose preview lengths, allowing moviegoers to arrive just for the feature. However, this could jeopardize theaters' financial viability, as advertisements help cover costs. With many theaters struggling post-pandemic, the bill overlooks critical economic factors and risks raising ticket prices further, particularly for smaller establishments, which will struggle to absorb the financial hit caused by reduced ad revenues.
"If they want to get there early and watch the promos, they can, but if they just want to see the feature, they ought to be able to get there just in time for that."
"Announcing the start time of the actual movie would ... have a direct negative impact on our financial stability in an already so challenging environment."
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