My time at Misfits Market was a period in which I was able to apply the culmination across my previous product experiences in a la carte ecommerce, customer subscription experiences, and B2B enterprise offerings. Misfits Market is an ecommerce grocery online store. Their initial claim to fame was ugly produce. They'll buy these fruits and vegetables from a supplier at a discount, pass on those savings to the customer, and deliver the produce to their door.
They use a model that blends a la carte pricing with subscription. The subscription cart is set to a particular cadence, like weekly or biweekly, where you're billed during that incremental cadence. But what you're billed depends on what you add to your cart when your shopping window opens before each cadence.
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