"I was traveling back to Chicago, where I grew up, and seeing family and old friends and being inspired by that whole environment," he explains. He began deep-diving into local designers—"a process of discovery"—in the end selecting Dolor, Francesca Heights, Isaac Couch, Jules Gourley, Tristy World, and WWWYRED, as well as New York-based Telfar—for the film. "Making Champions helped me realize how much talent there is in Chicago. I don't always like going back, but this gave me the feeling of excitement I often get in New York."
Francis left the house as it was, more or less, wanting to capture its ethos and the vision of his parents. "I'm really inspired by my mother. I thought her touch on the home was just perfect—how she had everything arranged was so thoughtful," he reflects. "All those books you see spoke to the narrative I was trying to build. They were grounding. I moved a lot as a kid, but those bookshelves were always there."
The three-minute-length fashion film explores themes of privacy, vulnerability, transparency, and victory through a narrative frame born of architectural thinking and expressed through fashion, sound, and performance.
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