Gucci premiered a 30-minute star-studded short film, The Tiger, featuring Demi Moore and others modeling Demna's 'La Famiglia' collection to open Milan Fashion Week.
Can Gucci's new designer bring the hot sauce and rescue fashion house from flatlining sales?
Demna aims to revive Gucci by prioritizing storytelling, theatricality, and provocative spectacle to make the brand culturally compelling beyond just clothing.
