"Demi Moore tripping out to Doechii's "Nosebleeds," Keke Palmer dating a woman whose family just bought Florida, and Elliot Page being a smarmy Succession bro? Thank God we didn't get raptured so we could witness this. Since the world didn't end on Tuesday, Gucci was able to kick off Milan Fashion Week by premiering a star-studded film, The Tiger, in lieu of a typical runway show."
"Per The Hollywood Reporter, Gucci backed Chris Evans and Anya Taylor-Joy's Sacrifice at this year's Toronto International Film Festival, while Yves Saint Laurent's film division was behind last year's Oscar-nominated Emilia Pérez and this year's Father Mother Sister Brother, which took home the Golden Lion at the Venice Film Festival. The Tiger acknowledges its connection by offering an in-universe explanation for all of its Gucci looks: Moore is playing Barbara Gucci, who runs an alternate version of Gucci and also serves as the chairman of California."
Gucci premiered a 30-minute short film titled The Tiger to open Milan Fashion Week instead of staging a runway show. Spike Jonze and Halina Reijn wrote the film. The cast stars Demi Moore as the mother of Keke Palmer, Elliot Page, and Edward Norton, and features Ed Harris, Alia Shawkat, Julianne Nicholson, Heather Lawless, Ronny Chieng, Kendall Jenner, and Alex Consani. The cast models pieces from creative director Demna's debut Gucci collection, La Famiglia. The film frames Moore's character as Barbara Gucci, head of an alternate Gucci and chairman of California, who invites her children to dinner with a Vanity Fair writer. The dinner turns chaotic when the family accidentally gets high, turning the half-hour piece into an offbeat, drug-fueled domestic comedy. The film follows a trend of fashion houses backing cinematic projects at festivals.
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