"Lilian Brade articulated how her personal heritage fuels her designs, intertwining feminist activism with the celebration of the beauty of ageing. She draws inspiration from her mother and grandmother, reflecting on the societal perceptions of women's bodies and beauty standards. This intimate connection with her foremothers inspired a matriarchal collection that confronts traditional views head-on, turning the so-called 'ugly' into a focal point of strength."
"This award is not just a recognition of artistic achievement, but a celebration of the bold narratives that challenge and inspire. We invite everyone to explore this extraordinary work and join the conversation on femininity and empowerment in fashion. Lilian Brade: Can you share how your personal heritage influences your designs in "The Feminine Urge"? My desire to weave feminist activism into my designs can, without a doubt, be traced back to the women in my family, especially my mother and my grandmother."
The Feminine Urge, directed by Lilian Brade, Phuong An Phi, and Niclas Hasemann, won the KALTBLUT. Magazine Award at Fashionclash Festival 2025 in Maastricht. The film explores female rage and the monstrous feminine through visceral visuals and potent storytelling, using fashion to convey complex themes of femininity. Designs integrate feminist activism, celebration of ageing, and matriarchal influence drawn from mothers and grandmothers. The collection confronts societal perceptions of women's bodies and beauty standards by transforming perceived 'ugly' elements into symbols of strength. The award celebrates bold narratives in fashion that challenge conventions and encourage conversations about empowerment.
Read at KALTBLUT Magazine
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