KFC noticed kids were dipping chicken wings into mashed potatoes so they launched a boneless chicken mashed potato sandwich and it was a big hit
Briefly

"So apparently, when kids eat the fried chicken, they eat it with the mashed potato. What we can do with that insight is get rid of the bone, and that launched a boneless 'mash potato burger'."
"The best-selling pizza for Pizza Hut in China right now is not Supreme. It's durian pizza with cheese, which is so pungent it’s banned in many public places."
Read at Fortune
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