"Showing up isn't a silver bullet. It's not an easy win. It's not a lifehack. It's not a shortcut. But it's the only way to build anything."
"We expect every single piece of content we make to spread like wildfire, and we get fucking discouraged when that doesn't happen. But it's such a nonsensical way to think about what we do."
"You can't count on much more than just showing the hell up, day after day, and organically, faithfully building your audience."
"If you build a slow, long term, dedicated relationship with the people who actively give a shit about what you do - that's something else."
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