The 2023 John Lewis Christmas ad, 'The Gifting Hour,' emphasizes the nostalgic and emotional journey of gift-giving as the heroine recalls her childhood memories with her sister.
Charlotte Lock, John Lewis customer director, stated, 'Our ad heroes the thoughtful gift-giver and celebrates the gifting hour, the moment when you go a little deeper in your heart.'
Richard Ashcroft's original song 'Sonnet' serves as a unique departure from previous ads, enhancing the sentimental experience intended for viewers during the festive season.
The competition on TikTok allows aspiring artists to cover Ashcroft's song, spotlighting the ad's theme of thoughtful gift-giving and personal connections during Christmas.
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