The rebrand aims to attract a new customer base by moving away from traditional automotive stereotypes, despite the backlash against their recent ad campaign.
Glover expressed disappointment at the 'vile hatred and intolerance' aimed at the models in the ad, yet highlighted a positive overall reaction.
The ad, designed to position Jaguar for a new market, features diverse models, showing a shift in brand strategy towards inclusivity and modernity.
Despite mockery from critics, the buzz generated by Jaguar's ad has been noted as unprecedented in the auto industry, drawing significant attention.
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