"Today marks an important step for the protection of our businesses," said Daniela Santanche, Italy's tourism minister, emphasizing that truthful reviews are vital for consumer trust.
According to the draft law, reviews must be posted within 15 days of visiting and are required to be relevant and detailed to ensure their authenticity.
Codacons, the Italian consumer group, stated that the bill was a necessary step, indicating that fake reviews significantly harm both consumers and businesses.
Roberto Calugi, the general director of Fipe-Confcommercio, noted that the plague of false reviews has long endangered the catering sector, creating economic damage.
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