The Similarweb report revealed that over 115,000 U.S. web visitors deactivated their X accounts on Election Day, highlighting significant user churn during a crucial event.
Linda Yaccarino stated that X is experiencing unprecedented usage growth, emphasizing that all users, regardless of their interests or political views, have a place to engage in the global conversation.
Previously, researchers had better insight into X's user activity through access to the Twitter API, which allowed for the tracking of account deactivations at scale.
The decision by Elon and his team to limit API access has effectively priced out researchers, impacting the ability to gain insights into user behavior on the platform.
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