"SEO is always changing" - but is it, really? Every time I look at my SEO basics slides, I wonder how much needs to be changed. Most of the core material always seems pretty stable. Certain tactics have a shelf life, but the core lessons have remained the same. This raises the question: if people think SEO is always changing, will they make more effort to learn or will they disengage from SEO best practices?"
The nature of changing technology or the spam/black hat arms race with Google's web spam team does indeed cause shifts in specialist areas like JavaScript or Performance. However, the basic principles of SEO serve not just for SEO but for best practices in various fields. These core learnings are simple, easy to implement, and beneficial across different domains, making them essential for successful search outcomes.
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