The losses for Democrats weren't due to bad candidates or voters but stemmed from failing to connect their story with the narratives where potential supporters were listening.
Republicans effectively utilized individually targeted advertising online, creating sales closed in a marketplace that Democrats underestimated, leading to unexpected losses on election night.
The Democrats need to recognize that most Americans are not racist or misogynistic, but a failure to engage them through effective storytelling and means led to disconnect.
Localized messaging and understanding the unique narratives of different demographics can prove crucial for Democrats to regain traction and avoid repeating past mistakes in future elections.
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