Internet advertising is why Republicans win elections - and how Democrats can too
Briefly

The business model of the internet relies heavily on targeted advertising, becoming a key factor in shaping the social and political landscape, including election outcomes.
Voters consume political messaging through their phones, with targeted ads playing a critical role in activating them, particularly in determining the election results.
The nature of commercial media allows patrons to craft personalized narratives delivered to individuals based on intimate knowledge of their habits and preferences.
In the era of tailored advertising, recipients are often unaware of the original source behind the disjointed stories they encounter, complicating the connection between messaging and identity.
Read at Daily Kos
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