Instagram Tests New Suggested Reels Format for Improved Engagement - Lindsey Gamble
Briefly

Instagram is testing a new Suggested Reels feature that introduces a 2x2 grid display, making recommended Reels more prominent within the user feed. This change emphasizes viewer engagement by allowing them to see all suggested content at once, shifting away from the previous horizontal carousel format.
The new format occupies a significant portion of the screen, enhancing visibility and encouraging user interaction with suggested Reels rather than scrolling past them. This strategy is indicative of broader trends in social media content display, paralleling updates from platforms like Pinterest and Amazon.
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