Meta's new updates to Instagram's Broadcast Channels allow creators to engage with followers through replies and prompts, transforming the feature into a two-way communication tool.
Previously, Broadcast Channels were a one-way communication tool where creators could share announcements without interaction. However, the new features enable users to reply to posts and engage in conversations.
Creators can decide whether or not to allow replies, ensuring they maintain control over the conversation. This flexibility is designed to enhance user engagement while keeping channels manageable.
New metrics and personalized guidance are being introduced to help creators understand their audience and improve their content strategy on Broadcast Channels.
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