MìLà’s co-founder Jennifer Liao emphasizes the importance of personal storytelling in their branding, showcasing familial connections through visuals on products that resonate with their heritage.
After rebranding from XCJ to MìLà, the founders aimed for a name that was easier for customers to pronounce and remember, thereby enhancing their brand's accessibility.
Liao highlights the significant role influencer partnerships, such as those with Uncle Roger and Simu Liu, played in expanding MìLà's reach and sharing their culinary story.
Using a direct-to-consumer model, MìLà transitioned from a physical restaurant to offering frozen foods at home, allowing a broader audience to experience their restaurant-quality dishes.
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