London-based startup IMPOSSIBREW has successfully completed a Crowdcube fundraising round, raising £1,575,390—more than three times its initial £500,000 goal. The company, led by founder Mark Wong, specializes in alcohol-free drinks and utilizes a unique technology called Social Blend to enhance relaxation while mimicking the authentic beer experience. The funds will be used for strategic growth and partnerships. Recent sales data reveals a booming demand for alcohol-free products, with IMPOSSIBREW capturing 85.3% of UK alcohol-free beer searches, reflecting changing consumer preferences and a positive market outlook.
London-based startup IMPOSSIBREW raises £1,575,390 in funding, exceeding its target by over three times, to innovate in the alcohol-free beverage market.
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