Z-Con aimed to give Gen Z a platform to reclaim their narrative, allowing them to connect with businesses and speak for themselves, rather than being defined by stereotypes.
From the rise of the burnout generation, millennials set trends focused on mental health and work-life balance, but now the media has turned its gaze to Gen Z's unique experiences.
The goal of Z-Con was to connect young leaders and industry professionals, enabling genuine conversations about marketing strategies that resonate with the distinct values of Gen Z.
Stereotypes of Gen Z as meme-obsessed individuals oversimplify a diverse generation that has grown up in a challenging socio-cultural landscape shaped by technology and global events.
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