'From the brand's inception, we envisioned physical stores as an integral part of our business model,' Skims CEO Jens Grede said. 'The success of our pop-ups and partnerships with trusted retail partners allowed us to refine our approach and learn what truly resonates with our customers.'
'This flagship store is the culmination of those learnings, offering an unparalleled experience where customers can fully immerse themselves in the world of Skims,' Grede added.
The flagship store on Fifth Avenue is designed with a modern aesthetic, highlighting Skims' commitment to blending style with consumer experience.
Kardashian and Grede are planning further expansions, with new flagship stores in cities like Los Angeles and Charlotte on the horizon.
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