The Harris-Walz campaign launched a Fortnite map called Freedom Town, USA, aiming to engage young male voters by featuring policy details on affordable housing.
To truly capture the attention of young voters, the campaign recognized that innovative platforms like Fortnite could serve as a unique vehicle for policy discussion and voter engagement.
Though the map includes engaging elements related to the campaign, my observation showed limited foot traffic from the targeted demographic, raising questions on its effectiveness.
The map's complex access mechanism might deter casual players, highlighting potential barriers in reaching the intended audience of young, eager gamers.
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