I compared store-bought cinnamon rolls, and the best brand almost tasted like a croissant
Briefly

Pillsbury's Grands flaky cinnamon rolls blew me away with their fluffy, doughnut-like texture. The contrast between their lightness and the gooey cinnamon filling took this experience to a whole new level.
Among the brands tasted, Amazon's cinnamon rolls were notably less impressive, as they leaned too heavily towards a bread-like consistency. This made them less satisfying in comparison to their competitors.
Read at Business Insider
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