Lores emphasized the critical intersection of technology and F1, stating that HP's sponsorship aligns with Ferrari's need for precision, as success hinges on measuring time to the thousandth of a second.
Ferrari CEO Benedetto Vigna described his brand as a 'compressed spring with a lot of energy,' reflecting the team's deep passion and the personal connection customers have to the brand.
As the popularity of F1 in the U.S. skyrockets due to various media, including Netflix, it reshapes how companies like HP engage with elite clientele and luxury markets.
Vigna pointed out that while motorsport enthusiasts exist globally, the appeal of Ferrari varies, highlighting that clients in different regions prioritize luxury differently.
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