Tubi, Fox's free streaming service, is set to broadcast its first Super Bowl, showcasing its strategy to gain legitimacy in the competitive streaming landscape. Marketing chief Nicole Parlapiano emphasized the importance of overcoming the stigma associated with free services, aiming to demonstrate quality entertainment to viewers and advertisers. Tubi plans to air the game in 4K with no account setup required, and also produce engaging content like a fashion pre-game show for audiences less interested in the game itself, highlighting its cultural significance.
"I think there can be a stigma on the free services. People think, if it's free, it must not be premium or might not have the things they want."
"Tubi wanted to demonstrate to advertisers that free TV is something people view intentionally and not just in the background."
"If you are one of the girlies who doesn't care about anything besides who's there and what they're wearing, then it'll be very clear that's the place for you."
"Tubi is preparing to air the Big Game for the first time but is focusing on what happens after the final whistle."
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