"American Express is an experience and access brand, not just a credit card," McNeal says. Music, sports, travel and retail are the focus with major deals with events like the US Open and Coachella as well as BTS Hyde Park and lounge access at venues such as the O2.
F1 is a key strategic partner that gives American Express access to over a billion sports fans, 77% of whom are reportedly under 35. F1 matches American Express' ideal target demographic.
McNeal shares that at the 2023 Las Vegas Grand Prix, half the attendees were American Express members.
Data is a powerful tool. Being able to actually have the data, know how to use the data, analyze the data and then use it is where the power is.
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