L'Oréal revolutionized training for its beauty advisors through a gamified mobile app that incorporated features like quizzes and scorecards. This boosted engagement and trained multilingual advisors across 18 countries effectively, meeting its training and ROI goals in under a year. The article explains how gamification helps project managers create interactive, motivating environments that enhance collaboration and productivity. Suggestions include selecting appropriate platforms, setting measurable goals, celebrating achievements, and ensuring a mix of competition and cooperation while keeping teams motivated with visual progress trackers.
L'Oréal's gamified mobile app successfully trained beauty advisors in multiple languages and countries, achieving training and ROI targets within ten months.
Gamification in project management transforms mundane tasks into engaging activities through game mechanics, encouraging collaboration and boosting productivity.
Effective gamification requires a balanced approach that incorporates competition while fostering collaboration and maintaining clear guidelines for rewards and progress.
Utilizing engaging visual progress trackers is essential to keep teams motivated and track productivity effectively.
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