How Spotify Wrapped taught everyone to give away their data - and love it
Briefly

"The annual release dominates social-media posts for a day, but beneath the colorful cards, it's Spotify's brag about the amount of data the company has collected on you."
"All this is getting weird. The type of lattes we drink and the music we listen to are things we fundamentally know about ourselves, but year-in-review trends still catch avid attention."
Read at Business Insider
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