Temu's interface mimics arcade games, allowing visitors to navigate through colorful gadgets with significant discounts, creating a thrilling shopping experience that's inherently designed for impulse buying.
The online shopping landscape is rapidly evolving, with companies like Temu and Shein thriving due to their social media engagement and vast selection of affordable goods, appealing to Western consumers.
Salesforce predicts that platforms like Temu and Shein will dominate online shopping this holiday season, capturing significant market share and pulling in approximately $160 billion global sales.
The rise of Temu reflects an era where guilt-free shopping experiences are enhanced by real-time demand, digital advertising, and the instant gratification of fast fashion.
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