Publishers looking to utilize generative AI for products like chatbots often choose large language models (LLMs) from companies with whom they already have technology agreements. The ease of integrating these models into existing systems, such as content management platforms, plays a crucial role in their decision-making process. Notably, some publishers are exclusively using OpenAI's models or those from Microsoft and Google due to existing licensing deals. This strategic alignment fosters efficiency and productivity in implementing AI-driven solutions without the complexity of adding new technologies.
Publishers often favor generative AI models they can easily integrate into existing systems as they already have agreements with those companies.
A specific publisher exclusively uses OpenAI's models following a successful chatbot project, demonstrating the impact of existing content licensing agreements.
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