Generation Beta, the cohort born between 2025 and 2039, is anticipated to grow up in a world where digital and physical realities are seamlessly intertwined. With a significant focus on data privacy and sustainability, they will inherit a substantial cultural backdrop shaped by their parents, primarily younger millennials and older Generation Z. Market researchers anticipate that while this generation has no immediate buying power, their influence is expected to grow alongside that of their economically empowered predecessors, Generation Alpha.
For Generation Beta, the digital and physical worlds will be seamless, indicating their upbringing in a tech-integrated environment.
Given that Generation Beta is only a few weeks old, I don't think they have any buying power, but knowing that there's this new generation helps engage their parents.
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