How Duolingo, Nike, and Amazon use rewards to keep you hooked
Briefly

The gamification market is projected to grow from USD 15.43 billion in 2024 to USD 48.72 billion by 2029, fueled by user engagement strategies.
Rewards play a crucial role in habit formation by reinforcing behavior and increasing the likelihood of repetition, driving motivation through psychological principles.
Despite efforts, apps struggle to recreate genuine rewards found in real-life actions, such as post-run endorphins, emphasizing the challenge of digital gratification.
Frameworks for habit building underscore the power of rewards, illustrating a consistent process where behavior is encouraged and habitual actions are reinforced by positive outcomes.
Read at Medium
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