After selling my first item on Vinted, I was prompted to sell four more to earn a 'Star Wardrobe Award.' This reflects a growing trend in gamification across apps.
The gamification market is projected to grow from USD 15.43 billion in 2024 to USD 48.72 billion by 2029, illustrating the increasing reliance on rewards to boost user engagement.
Habits are formed through a cycle of action and reward, as established in frameworks like 'Hooked' and 'Atomic Habits.' Rewards reinforce behaviors, promoting repetition.
While rewards are important for habit formation, recreating natural rewards digitally is challenging. Unlike physical activities that yield genuine happiness, virtual rewards may lack authenticity.
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