How digging into data saved the Tabby bag from a premature end
Briefly

"In a normal cycle, we would have said: 'Let's mark it down and bring in the next new thing.' However, Tapestry's data suggested that this is a bag that younger consumers are gravitating to."
"The value equation is more than just price. We do a lot of work understanding consumers, and it's not just reading data; it's also going into their homes and talking to consumers."
"Thanks to the Tabby, Coach returned to the top 20 fashion brands in the U.S. Much of that revenue-$1.17 billion-came from Coach."
Read at Fortune
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