Free samples are a massive part of the Costco shopping experience, providing customers a way to try products and driving impulse purchases that greatly benefit the store.
Stores can spend up to $2 billion on free samples per year, and the psychology behind these samples can significantly influence purchasing decisions, leading shoppers to buy products they hadn't considered.
The popularity of free samples is so pronounced that they can cause both love and dislike among shoppers, yet they contribute to a high rate of customer retention due to their impact on membership renewals.
Costco’s free samples not only generate direct sales for the specific products sampled but also stimulate interest in the broader product category, proving a strategic driver of their revenue.
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