This was originally a college project. For my design degree, I was to create something that would sell within the realm of graphic design. At that time, like 2010, there was a big American streetwear boom. We set up this website, went to a local screen printer, and printed 25 T-shirts that just said REPRESENT across the front. I sold them to my friends and my friend's family. And then their friends came and bought some and then we printed 50 and then 100 and so on. I wanted to be this British brand that was all British-made to step away from the crowd of what printed T-shirts were. Then I wanted to take it way further and create my own jeans and jackets and wax work. So that was really like the first four or five years of what REPRESENT was.
I was sat in class in college and I wrote a list of 10 names on a piece of paper and REPRESENTING was one of them. And a friend of mine looked over and said, 'Just take the -ing off that and it looks good.' And that's really how it came about.
My brother, who's my partner, also did graphic design. My grandma taught us both how to sew when we were kids, which was invaluable as we started the business together. The skills she imparted have truly been the backbone of what we do, allowing us to maintain a certain level of quality in our products as we expanded.
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