The discussions aim to create a joint holding company for Honda, Nissan, and Mitsubishi, potentially becoming the world's third-largest carmaker, amid a challenging industry transition.
As competition heightens, particularly from aggressive Chinese brands like BYD and SAIC, the merger represents a strategy for Japan’s manufacturers to consolidate resources and competitiveness.
Having faced debilitation following the arrest of ex-CEO Carlos Ghosn, Nissan is in crisis and needs to find innovative solutions to combat declining sales.
Toyota has maintained financial resilience due to its lead in hybrid technology, in contrast to Honda, Nissan, and Mitsubishi which struggle to transition to electric vehicles.
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