Holiday Inn is undergoing a transformation to modernize its interior design, aiming for consistency across its properties, inspired by mid-century modern aesthetics.
The overhaul aims to provide a sense of familiarity and elevates the overall guest experience with a consistent and modern approach across all Holiday Inn locations.
Holiday Inn is not observing a slowdown in business like competitors, reporting a 67% increase in room signings, indicating a successful brand evolution.
The redesign includes a central unit for check-in and dining, and guest rooms now feature modern aesthetics aimed at millennials, with welcoming entry zones.
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